Mac sales are resuming normal growth, after pandemic and Apple Silicon bumps


Understanding what’s happening to Mac sales over the past few years is a tricky business, due to the convergence of three different factors: pandemic-induced demand, COVID-related supply disruptions, and early upgrades driven by the switch to Apple Silicon.

Last week’s earnings report led some to wonder whether Mac sales were in trouble, but my own view is that the underlying longer-term trend of slow and steady upward growth is essentially unchanged …


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